We take pride in having a clean formula!
We are free from, Phthalates, Parabens, Silicones, Sulphates, SLES, Artificial Color, Drying Alcohol, Formaldehyde, DEA/MEA/TEA, Mineral Oil, Propylene Glycol, Heavy Metals, Triclosan, EDTA, Methylisothiazolinone
Asha Barrak is the curly hair care pioneer in India and the founder of Ashba Botanics. In 2014, she launched the Right Ringlets blog. In 2015, she founded Indian Curl Pride on Facebook — the curly hair community that taught India to embrace its natural texture, now over 80,000 members strong. In 2019, after years of teaching, she launched Ashba as India's first curly hair brand — clean, sulphate-free, and built for Indian curls.
Travel sizes
Snigdha U.Loved the fragrance and overall feel of the shampoos. Nourishing conditioner has a great slip, fragrance and feel
Anoopa J.Perfect for my fine hair that gets weighed down by most products. Ashba leavein in is my one and done product that gives me the perfect balance.
Mary S.The product is amazing and I am surprised with the results!
AkankshaI just love it.. Out of all the products I have used, Ashba is the best so far... Love all its products. A must try!!!!
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#ashbabotanics
Ashba is India's first curly hair brand, launched in 2019 by Asha Barrak — the founder of the Indian Curl Pride community and the curly hair educator who taught India to embrace its natural texture. After years of writing the Right Ringlets blog and running India's largest curly hair Facebook group, Asha built Ashba to give Indian curlies what no Indian brand offered at the time: clean, CG-friendly, sulphate-free natural curly hair products formulated for Indian humidity, hard water, and texture.
From the OG Curl Defining Gel and Leave-In Conditioner that launched the brand, Ashba now makes a complete range of curly hair products for women and men — shampoos, conditioners, leave-ins, stylers, deep treatments, and scalp care — all clean, vegan, cruelty-free, and built for Indian curls.
Whether your hair is fine 2A wavy, defined 3B curly, or coily 4C, Ashba builds for the specific moisture, hold, and definition your curl pattern needs — from sulphate-free shampoos and conditioners to leave-ins, weekly masks, and stylers that range from soft hold to humidity-proof. Not sure where to start? Asha's guides below match the right products to your curl type, density, and wash-day routine.
Whether your hair is fine 2A wavy, defined 3B curly, or coily 4C, start with the guide that fits where you are:
Answer a couple of questions and get matched to the right curly hair products for your hair type — fine, frizzy, and low-porosity included.
Fine, medium, or coarse? How to read your hair's density so you use the right amount of product — for fine and coarse curls alike.
Asha's step-by-step curly hair routine for Indian hair — wash-day order, hard water, and humidity, start to finish.
A lighter wavy hair routine for 2A–2C waves — defines and adds volume without weighing them down.
The complete guide to the best curly hair products in India — every category, what each step does, and how to build your kit.
The wrong products are the reason most Indian curlies spent years thinking they had "frizzy hair" instead of curly hair. Here's how Asha recommends choosing what your curls actually need:
Ashba is the curly hair brand built by an Indian curly herself, for Indian conditions. As hair products for curly hair specifically formulated for the Indian climate, every Ashba product is clean, vegan, and PETA-certified cruelty-free, with EWG green-rated ingredients and ECOCERT-certified components. We're free from sulphates, silicones, parabens, mineral oils, drying alcohols, formaldehyde, phthalates, and over 1,000 other harsh ingredients that traditional curly hair brands in India use. Bottles are 100% recyclable, cleansers are biodegradable, and our conditioning base is COSMOS-approved. This is what clean curly hair care should look like in India.
